Public Affairs Firm Management Success

L.L.Bean Taps Weber Shandwick for 100th Anniversary Assignment

"We had admired Weber Shandwick's anniversary work for other iconic brands," said , chief marketing officer for L.L.Bean. "They brought real passion to the table as well as a clear understanding of our brand and business objectives. We're looking forward to an exciting 2012 for our customers, employees and partners —we have a lot to celebrate."

Fuller said the details of the plan will be unveiled in January. The company is using a fully integrated approach, including advertising, events, public relations, retail activities, social media and cause marketing. GSD&M of , president of Weber Shandwick North America. "And the 100th anniversary provides a tremendous opportunity for us to help the company share the many stories that are real proof-points of those values. L.L.Bean will be sharing those stories via both traditional and social platforms – and doing some good along the way. It's an extremely exciting assignment for our firm and the team working on this project."

Weber Shandwick has executed campaigns for a number of iconic brand milestones including Harley-Davidson's 100th .

About L.L.Bean, Inc.

L.L.Bean, Inc. is a leading multi-channel merchant of quality outdoor gear and apparel. Founded in 1912 by Leon Leonwood Bean, the company began as a one-room operation selling a single product, the Maine Hunting Shoe. While its business has grown and changed significantly over the years, L.L.Bean still upholds the values of its founder and continues his dedication to quality, customer service and a love of the outdoors. In the past 5 years L.L.Bean has donated over , is open 24 hours a day, 365 days a year and welcomes more than 3 million visitors every year. L.L.Bean can be found worldwide on www.llbean.com , L.L.Bean Facebook , L.L.Bean Twitter and L.L.Bean YouTube .

About Weber Shandwick

Weber Shandwick is a leading global public relations agency with offices in 74 countries around the world.

Government Image in Public Crisis » Best Topic to List :)

Government in a crucial position in preventing and resolving social crises, to play a leading role, is related to the Government’s crisis management an important factor in the success or failure. In the risk society, survival and development depend to a large extent of the Government of its ability to resist risks, time crisis. Because of the crisis itself also means opportunity and risk, if the Government can seize this opportunity to effectively address and resolve the crisis will consolidate its ruling status. Only honest, transparent and accountable Government can tide over leadership, mobilized the masses. Government images are public on the Government behavior and overall evaluation of the Government, on optimal Government behavior on good Government has played an important role, good government and effective guarantee of the ability of the Government. Can say that the ability of the Government’s image is a resource, to defuse the risk plays a very important role. Therefore, the Government has to cultivate in their daily life and recast the image of an honest, responsible, honest and efficient, effective crisis management this intangible resources played a positive role. First, the image reflects the Government’s reputation and credibility of the Government is a spiritual resource, can motivate the public jointly deal with the crisis. Government credibility is a good impression and evaluation of social public administration, government services to the people, win and establish a good image performance, embodiment is the aim of wholeheartedly, is an invisible and political resources. Establish credibility by the Government, to promote the construction of Government’s diligent, prompting the Government systems to improve work style, improve the capacity of Government the benefit of society, seeking help people. Government credibility enhanced government organizational cohesion and tension, Government credibility reflects the common values of the civil service of the Government, for all members of the Government system to have a strong influence, inspired State of morale, forge spirit, encouraging the public together to overcome the crisis. Second, the image of government influence, cohesiveness and appeal of the decision of the Government is a resource, can mobilize the public jointly deal with the crisis. Government’s image is one of the essential elements of government influence, government influence reflects the interaction of psychological relationship between the Government and the public, it was decided that Government policies can be accepted by the public or in extent accepted as an important factor, and directly impacts the public’s psychology, behavior, or behavior tendency of Government policy. Government cohesion refers to the people’s sense of identity and trust in the Government. This cohesion could make public emotion easier communication with the Government, relationship easier coordination, problems easy to be resolved, thereby creating a good situation, be prosperous and the excellent situation for the country and create a good social environment for the development of the community, is a government authority and legitimacy. The Government appeal, the Government called on people across the country work together, help each other, overcome difficulties, the ability to win. Therefore, Government images are in the implementation of the policy, the Government’s ability to achieve the targets available resources, when a crisis occurs, it can mobilize public common public crises. 1. honest image. Government is the most credible organization of society, its social credit system construction of fundamental guidance and exemplary role. Establishing the integrity of the Government’s image, first of all, to make administrative affairs transparent, only introducing open administration, can the Government improve the transparency of information; only while introducing open administration, can the Government remain neutral in the process of managing public affairs and justice, maintaining fair competition order. And to create a “creditable honor, ashamed of breaking faith, letter to worry-free” social environment. 2. service image. As gradually establish and perfect the Socialist market economy, as the increasingly fierce international competition, reform of government management, the construction of service Government has become an inevitable choice of administrative modernization. Service-type Government with the power management state of the market and society. Save both government expenditure and make Government truly be “paddle” imposed “captains” change, achieve the transformation from the sectors of interest to the public interest, seeks to maximize the public benefits of is the starting point and final purpose of government action. Meanwhile, the official standard thought to total eradication, setting up people-oriented consciousness from “people shots” into “people shots” desalination as the official ideology, strengthen professional consciousness, do public servants. 3. the responsible image. So-called responsible Government, is a political principle, and the establishment of such a political system based on the principle of government responsibility. Look at people’s interests as the Government is the highest point, really out of public interests, good at listening to the voice of the people, understand the suffering of the people, solve the practical problems of the public, to meet their trust in Government, enhancing the responsibility of the Government, so as to effectively promote government work, really sets up “innovative, pragmatic, honest and efficient” new image. Any organization in experience crisis State of process in the, are may faced was three species distinct of outcomes (Government as a representative public interests, and provides public products and public service of special public organization, also not exception): a is organization cannot bear crisis of heavy combat, organization in crisis in the full crash, ceased exists; II is organization in crisis in the although survival down, but, because no timely take appropriate, and effective of management crisis countermeasures, especially no timely ways to get public of understanding and support, in crisis Hou, organization image serious decline, extreme damaged has it in social Zhongyuan some prestige and status; three is in crisis in the, organization not only withstood has crisis brings of various pressure, and because it take has actively, and effective of crisis management measures and crisis problem solution countermeasures, makes organization further consolidate has social status and competition advantage. Good image in the minds of the public also greatly enhanced. Is the guarantee of freedom of information and the people can make informed democratic rights under the premise of need. In the era of knowledge economy and information right to information is particularly important, especially when the crisis came, because of crisis uncertainty significantly beyond the event itself, threat to lives and property of social operation system, security, the general public is difficult to make a comprehensive analysis of the crisis, most of them will tend to be primary responsibility to the management of the crisis. Expose the truth and to take effective action, is a basic obligation of the Government, people have the right to request access to timely, factual information. Therefore it is particularly important to establish a mechanism of public communication, is a complete communication and management mechanism of the Government leaders and commanders. Concern of the Government sector, explained and related to public timely and accurate information to translate would be beneficial to the good side of crisis events, public in truth will better express the tolerance and understanding, it’s critical for control of the crisis. In the process of globalization, if not improve the transparency of crisis information, will only play the opposite effect. When a crisis occurs, increase or decrease of public confidence in the Government, mainly closely related to the Government crisis response capacity and processing power, authenticity and timeliness of reports is also one of the determining factors. Faced with sudden major disasters, critical events, if the information does not open, transparent Government, will along came Polly as various rumors, gossip, disturbing, can only cause greater instability. Government releases timed to the social crisis information, actively guide public opinion, keep people away from the rumor, overcoming fear, reducing unrest, formed the Government with the benign interaction between the flight of steps leading to the throne [Palace] Hall of the people, strengthen the cohesion of the Government in public and reputation. Information published in a timely manner and in public, has established good communication between the Government and the people, increasing public confidence in the Government, the public’s right to be satisfied, excited to overcome the crisis of confidence. Daring to open crisis information, is a concrete expression of and faith in the ability of responsible Government. For open dialogue and cooperation by the Government, to shape the image of integrity. In burst public crisis event processing Shang, Government must established burst public crisis event emergency reaction mechanism, established a perfect of crisis warning system and management system, will sector coordination action institutionalized and established unified coordination institutions, to protection each sector and the leaders at all levels who can in first time on crisis made judgment, quickly reaction, Decree smooth, unified command, unified action, all sector coordination tie, ensure we in various crisis before pull through. Crisis of crisis management is to minimize the potential harm, control a crisis situation, to the greatest possible protection of the public security and social stability. Timely collection of information, and analysis, identifying information, on the consequences of the crisis to be estimated in advance and prepare, detect latent crisis effectively, keen insights hidden opportunity in crisis, crisis management and gain the initiative. Before the crisis prevention was the focus of crisis management, prevention and control is the lowest cost management, the easiest method. Formulate a scientific and comprehensive crisis response plans in advance, analysis and crisis situations is expected, the establishment of a standardized, comprehensive early warning system for crisis management, a clear organization, responsibilities, practices, resources, training, once a crisis occurs, the system will respond quickly. Establishment of rapid response mechanisms, strengthening the ability of the Government’s handling of the crisis after the crisis and minimize the losses of the people. Timely master crisis signal, analysis accident causes, decisive to take measures, implementation strain programme, clear command, and coordination and control of organization and responsibility, implementation crisis assessment, implementation resources protection measures, strengthening communication and media management, from economic, and social, and international, and domestic, all aspects reduced crisis of negative effect, and in crisis processing process in the constantly perfect solve programme, as far as possible to crisis caused of loss control in minimum of range within, set wholeheartedly serving the of Government image. With the advent of the era of globalization, human is the center of gravity of the political process from “domination” to “governance”, from the Government towards the global governance of the nation State. So-called governance refers to by the public or social organizations (including Government) commitment of public management, as well as civil society organizations and Government entities for activities of public management, a member of the Government was only to participate in governance and seeks social progress, national interests are optimal governance objectives. If “rule” after is rule the interests of maximizing, “governance” the purpose is to promote the public interest is the maximum. “Domination” acts by the Government, its authority is the Government, shiwei manner through top down shots, shiwei areas are limited to within the borders; ” Governance “refers to bear by civil society organizations of public management, as well as civil society organizations and Government departments for the public administration activities, its authority is not necessarily the Government authorities, mainly through cooperation, consultation and partnership, the establishment of common goals, and other ways to implement the management of public affairs, is an interactive process management. A “public management” approach of the era, will reveals the “era of limited government control”. From national leaders to “maximize the public benefits” as a requirement for their clear and firm, people’s interest is more important than economic interests; the Government no longer sees itself as the only source of power. In the management of public affairs, have emerged from the top down “domination” other than the management methods and technologies. Through the cooperation of the Government and society of public administration, the State power to social regression, “power to the people” is the flip side of “return to the people”. People’s Republic of China in the constitutional framework and report to the party’s 16 clear “democratic election, democratic decisionmaking, democratic management, democratic supervision” as the basic ideas and fundamental principles of public governance. In crisis management, crisis and the development of the needs of the people, the Government listen to views of the public, community and media, respond fully to the wishes of decision making in a timely manner, is responsible for public opinion is the concrete expression of the political responsibility of the Government. Government and improving the transparency of the work and activities of public institutions, for broad public participation in Government decision-making and management, oversight of Government work provide a broad democratic space. Socialist democracy is the basic meaning of the people concerning their vital interests have a democratic right to participate in public affairs, a civilized and democratic system of Government must be arranged for people on this right. The Government’s main responsibility is to protect people’s rights, promote the welfare of the people. Government’s pragmatic and responsible attitude and ideas of governance, not only shape the image of responsible Government, political-administrative system reform in China will also have a far-reaching influence and democracy-building.

Australian public affairs information service, APAIS.

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